Website designed and developed for the Umbrian artist Gabriele Verducci. Gabriele, through the use of bare iron, aims at paying tribute to 'poor art', molding his works deriving inspiration from pop art and from contemporary celebrities. The website was conceived as a metaphor of an exhibition space in which pauses and voids, white, are fundamental, as in an art gallery. The experience was designed to bring the user to interact with the artist's works. The black and white thumbnails in the homepage that flow continuously stop only at the hover/tap in order to show the selected works. A clean and simple container that also becomes a virtual archive. We also art directed a short video that show the artisanal method and process that characterizes his work.