Logo design, business card and brochure for Tanatoshop, the first e-commerce in Europe entirely focused on funeral garments and bodies care. Born from a concept of Sartoria di Filottrano, a tailoring leader in the funeral market, Tanatoshop is the meeting point of tailoring, experience and know-how from one hand and a technological and digital approach on the other. ABC Diatype was the starting point for the logotype. We used the cross "t" alternate to add character at the design with a simple but strong formal accent, maintaining at the same time the consistency of the typesetting. The extreme cleanliness of the logotype is combined with an essential, ethereal communication, without superstructures, enhancing photography.